Strategy without execution
Plans are agreed, but never fully land in the business.
Management consultant · ASEAN specialist
Build an ASEAN business that executes without you.
I help founders and leadership teams replace daily firefighting with a scalable operating model, accountable performance systems and market-fit execution.
30 minutes · No obligation · Directly with Ricky
Operator, not observerConglomerates · Tech · Retail · Aviation
3×Revenue growth as ex-Vimigo COO
1,500+SME owners coached
10+ yearsSenior operating leadership
The growth ceiling
Most growing businesses do not have a strategy problem.
They have an execution system problem. When decisions, ownership and incentives depend on the founder, growth makes the organisation busier—not stronger.
Accountability that does not scale
Growth adds people, but ownership and follow-through do not keep pace.
Fragmented operations
Cross-functional work slows down through unclear processes and duplicated effort.
Generic performance management
KPIs exist on paper without clear consequences or business outcomes.
Consulting specialisations
Three systems. One business that performs.
Business Model & Operational Transformation
Rebuild the structures, workflows and decision rights that turn strategy into consistent execution.
- A scalable operating model with clear decision rights
- Faster cross-functional workflows and fewer handoff failures
- Clear accountability from strategy to weekly execution
Employee Performance & Rewards Management
Connect KPIs, OKRs, incentives and leadership habits to the outcomes your business actually needs.
- KPIs and OKRs tied directly to commercial outcomes
- Fair, visible accountability across roles and teams
- Rewards that reinforce the right performance behaviours
ASEAN Market Adaptation & Expansion
Localise governance, partnerships and execution so your regional strategy works in Southeast Asian markets.
- A market-fit operating model for ASEAN
- Stronger local governance and partnership ecosystems
- Clear alignment between regional leadership and local teams
Selected case study
From zero to seven-figure revenue—without external funding.
As strategic advisor to Lunox Malaysia, Ricky helped shape the business model, market positioning, operating structure and performance rhythms from the ground up.
0 → 7 figuresRevenue in three years
100%Sustainable growth
5.0★100+ Google reviews
Why Ricky Chong
Advice shaped inside the operator’s seat.
Ricky brings more than a decade of senior leadership across FSBM Holdings, Vimigo, TNG Digital, Korean Air and Revenue Monster. The work is grounded in what leadership teams can implement—not theory that stops at the slide deck.
VimigoChief Operating Officer · 3× revenue
FSBM HoldingsGroup Operations Director
TNG DigitalEcosystem Partnerships · 100K+ MAUs
Korean AirArea Manager · President’s Award
Your next move
Ready to build an operation that actually executes?
Start with a focused 30-minute conversation about the constraint holding your business back.
Book your free strategy call